Let me guess…
You’re writing good content.
You’ve done your keyword research.
You even built a few backlinks.
But somehow, your blog or website just won’t rank the way it should.
Frustrating, right?
Here’s something most people don’t talk about enough:
Technical SEO matters. A lot.
If your site has hidden technical issues (and most do), Google won’t care how good your content is — it simply won’t rank it.
Let’s fix that.
These are the 7 most common technical SEO problems I see all the time — and more importantly, how to fix them without needing to be a developer.
1. ❌ Your Site Sucks on Mobile
Look, if your site doesn’t work well on mobile in 2025, you’re basically invisible.
Google ranks your site based on how it performs on mobile, not desktop. So if things are breaking, buttons are hard to click, or the text is way too small, you’re losing rankings.
👉 Quick Fix:
Use Google’s Mobile-Friendly Test
Make sure your site design is responsive (fits any screen)
Increase font sizes and fix layout bugs on mobile devices
2. 🐢 Your Site Is Too Slow (Especially on Mobile)
People are impatient. If your site takes more than 3 seconds to load, they bounce. Google sees that — and punishes you for it.
Page speed isn’t just about user experience anymore. It’s part of Google’s Core Web Vitals, and it directly affects rankings.
👉 Quick Fix:
Compress your images (use WebP format)
Use a caching plugin if you’re on WordPress (like WP Rocket)
Use PageSpeed Insights to see what’s slowing you down
3. 🔗 You’ve Got Broken Links (and You Don’t Know It)
Imagine clicking on a link and getting a “404 Not Found” page. Annoying, right?
Google doesn’t like it either. Too many broken links and Google starts thinking your site isn’t maintained — and down your rankings go.
👉 Quick Fix:
Use tools like Screaming Frog, Ahrefs, or Broken Link Checker
Fix or redirect broken links (especially internal ones!)
Set up 301 redirects for removed pages
4. 🚫 You’re Accidentally Telling Google Not to Index Your Pages
Yes, this actually happens. Sometimes a noindex tag or robots.txt file blocks Google from crawling or indexing your site — and you’re sitting there wondering why it’s not showing up in search.
👉 Quick Fix:
Check your robots.txt at yoursite.com/robots.txt
Look in your page source for <meta name=”robots” content=”noindex”>
Use Google Search Console to spot indexing issues
5. 🔁 Duplicate Content Is Confusing Google
When Google sees multiple versions of the same content on your site, it doesn’t know which one to rank — so it might rank none of them.
This can happen from things like:
Having both http:// and https:// versions of your site
URLs with weird parameters (?ref=facebook, etc.)
Copy-pasted product descriptions across pages
👉 Quick Fix:
Set a canonical URL using <link rel=”canonical”>
Use one consistent version of your domain (pick either www or non-www)
Avoid duplicate titles and meta descriptions across pages
6. 🗺️ You Don’t Have a Sitemap (or It’s a Mess)
Think of your sitemap like a GPS for Google. Without it, search engines might skip important pages — especially new ones.
👉 Quick Fix:
Use a plugin like Yoast SEO or Rank Math to generate a sitemap
Submit it to Google Search Console
Make sure your sitemap doesn’t include junk like tag pages or duplicate content
7. 🧩 Your Internal Linking is Weak (Or Nonexistent)
Internal links help Google understand what your site is about. If your pages are all isolated islands, Google gets confused — and that hurts rankings.
👉 Quick Fix:
Link to your own content when it makes sense
Use descriptive anchor text (not just “click here”)
Avoid orphan pages (pages with no internal links pointing to them)
🎯 Final Thoughts
You don’t need to be an SEO expert to fix these things.
But if you ignore them, you’re leaving traffic, rankings, and money on the table.
So here’s your next move:
Open Google Search Console
Run a free site audit with a tool like Screaming Frog or Ahrefs
Start fixing these issues one by one
Small technical tweaks = big ranking gains.
Seriously.
P.S. Want a free technical SEO audit? Drop your site in the comments — I’ll take a look 👇