Let me be real with you: SEO used to scare me.
I’d hear all these complicated terms like “backlink velocity” and “domain authority,” and I’d freeze. I thought SEO was only for techy people or giant websites with million-dollar budgets.
But after months of experimenting, messing up, and finally figuring some things out — I realized something:
SEO is just about helping people find the stuff they’re already looking for.
That’s it.
So here’s my dead-simple, honest-to-goodness SEO strategy that I use today. It’s not magic. It’s not guru-level. But it actually works — and if I can do it, so can you.
🧠 Step 1: Figure Out What People Are Actually Searching For
This was my first big “aha” moment.
I used to write whatever I felt like and hoped people would find it. Spoiler: They didn’t.
Now? I spend 15–20 minutes figuring out what people are already Googling. Here’s how I do it:
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I start typing something into Google and watch the autocomplete suggestions
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I check out forums like Reddit or Quora and see what questions come up again and again
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I use free tools like Ubersuggest, AnswerThePublic, or even Google Trends
The goal is simple: Find real questions that real people are asking. Then answer them — better than anyone else.
✍️ Step 2: Write Like You’re Talking to a Friend (Not a Robot)
Seriously. Forget fancy words and long-winded intros.
Just pretend you’re explaining something to a friend over coffee. That’s how I write all my blog posts.
✅ Use short sentences
✅ Break things up with bullet points or subheadings
✅ Keep it casual — contractions and all
✅ Be honest, even if you’re not an “expert”
Also, I don’t stress about keywords too much. I just use them naturally — in the title, the first paragraph, and maybe a couple of subheadings. That’s it.
🛠️ Step 3: Do the Boring Stuff That Google Loves
Okay, this part isn’t fun, but it makes a big difference.
After I write the post, I always check for these basics:
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Is the title clear and includes the main keyword?
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Does the URL match the title? (No weird numbers or gibberish)
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Did I add alt text to my images?
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Did I link to a few of my other blog posts? (Google loves this!)
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Did I link to at least one high-quality external source?
This stuff only takes 10 minutes, but it gives your content a better chance to rank.
🔗 Step 4: Let People Know Your Content Exists
Publishing a blog post and hoping it ranks is like throwing a message in a bottle and waiting.
Here’s what I do instead:
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I share it in Facebook groups (but only if it’s genuinely helpful)
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I send it to my tiny email list (even if it’s just 20 people)
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I DM a few people who might find it useful (no spam, just “Hey, thought you might like this!”)
Bonus: If you mention someone in your post (like quoting their tweet or article), tag them. They might reshare it.
📈 Step 5: Pay Attention to What’s Working (and Do More of It)
Here’s the truth: Most blog posts won’t blow up.
But a few will surprise you.
Use Google Search Console to see what keywords are bringing in clicks. If you notice you’re ranking for something you didn’t even target, write more about that topic!
If a post is getting impressions but no clicks, tweak the title. Make it more human, more curious.
And always keep learning. SEO is a game — and the more you play, the better you get.
💬 Final Thoughts (From Someone Who Hated SEO)
If you’re feeling overwhelmed by SEO, I get it.
But here’s what I learned:
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You don’t need to be perfect
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You don’t need 100 blog posts
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You don’t need to pay for expensive tools
You just need to care about helping people, write in your own voice, and stay consistent.
SEO takes time — but once it kicks in, it’s like free traffic on autopilot. And that, my friend, is the best kind of traffic.